Data Is The New Scent: How The Internet Sees You

1 Feb

On the Internet, we leave a trail of scent faster than we can ever imagine: data. With ~ 600 million users today, activity on Facebook alone is staggering.

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

The vast amounts of data we create and transfer across the world’s networks in a day is more than we are able to count humanity.

We leave our data droppings–our Internet footprints–in social network and media sites, cloud services, and yes even when we use our location-aware mobile devices.

This tapestry of droppings is aggregated into information objects.  And information objects stitched together becomes content. Presented with the same information, people derive different meanings, their own meaning .  Here lies the crux: data turned into information isn’t valuable content for everyone.

For content to be useful and meaningful, it has to have context. Our context. A context for our community. A context for our society. A context about what we care about.

Who else would care?

Try and find out about your online scent. Here is how the Internet sees you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: