Social Media [Must] Leave No One Behind

4 Feb

In my daily amassing, digesting, making sense, and finding practical everyday uses of  information and communication technologies, I stumbled upon a graph called “Technology Adoption Life Cycle”.

The graph merely shows how many of us acquire the habit of using a new tool. Any new tool is not all the time useful and there will always be groups of people who will entirely miss–as a choice–using it until the next wave of tools arrive.

But what if the tool is useful and pervasive? What if the tool fulfills us and helps us do things better and subsequently help us to help others?

The Web with Social Media is one such tool. Its use is as basic as everyday human interaction. But the dizzying array of platforms makes the decision-making paths to just start using the tool sound like preparing for a thesis. When a tool has a barrier to adoption, most would say, “Don’t bother!”

But what is communication?  Communicating is an intrinsic right. It is expression. It is as human as human we can be.

The Social Media [remember, the use of it as tool to communicate] has been phenomenally growing in importance and steadily breaking down barriers to communication, allowing people to connect, engage and share in a more informal way. Individuals can now leverage the power and popularity of social media to be their own [Me]dia.

For the “early majority”, “late majority”, and “laggards” (not flattering labels!) to adopt technologies, communication technologies especially, the only question to ask to find out why adoption is slow with the “other half”  is to know what could motivate or make such groups embrace use of social media as staple as food.

Gutenberg’s press, which started the literacy revolution, wasn’t picked up by the mass of citizens of the world during the renaissance centuries. It took still another hundred years that books were available even for those who cannot afford to have one.

What took hundreds of years to mature adoption of books and be pervasive was a mere decade and a half for the next stages of today’s revolution–information and communication.

It is not too late.

Why you should (and not) consider Social Media, in a next post. Stay tuned!


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One Response to “Social Media [Must] Leave No One Behind”

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  1. Stragglers from Social Media « Where's The Sauce? - February 6, 2011

    […] Social Media [Must] Leave No One Behind […]

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