Social Media is a Two-Way Street

16 Apr

#SocialMedia is a two-way street. Media should flow from both ends, otherwise it’s just #broadcasting or worse, #narcissism.10:30 AM Apr 13th via web”

Can’t help but to twitter this one recently. I just felt frustrated that not very many still seem to understand, that Social Media need at least “two to tango”. It is not like broadcast media or the polished TV ad  that most marketers have played to perfection these past 50 or so years. It is new media that need to be  accepted in their own terms, warts and all.

Although I support that social media also need not take on one specific template that precludes all others; I believe strongly that we will not be utilizing to its utmost the true power source of the platform, if we turn it merely into a loudspeaker. Or in some cases, even worse, if some are allowed to make it into their instrument of narcissistic behavior. With their having discovered a captive audience, they must not be permitted to freely  insinuate themselves ever so aggressively into our lives. Just see those endless self- aggrandizing tweet streams to realize this.

So when we think of that next post, please remember that social media begins only after the first hello.

( Good or bad, let me know your thoughts here -https://twitter.com/rvbello, among others. I cannot commit to always agree, but I promise that I will always listen– B. )

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