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Jennifer Aniston Sex Tape Reviewed

11 Mar

The Jennifer Aniston Sex Tape, on Youtube, is not what you think it is.

But you probably live under a rock if you have not come across the latest video created by Smartwater with movie goddess (yes, I can’t help it) Jen Aniston for the bottled water brand. It has gone viral on the net with close to 5 million views in three days. I know it’s manipulative s**t, but it’s also funny, features one of the more bankable names in Hollywood and if you got here, then I rest my case.

Most of all, it’s very instructive on how our search- engine- conditioned brains have been trained to filter information. We all know about advertising blah, blah, blah but then nothing beats the power a few emotionally-laden words to get your mind whirling. Do you still remember the infamous ” I Love You Virus”? Another formidable feat in social engineering made possible by our cultural programming and a Filipino computer whiz. Can we still rise above the sum of our socialization? Have we become web zombies? I guess the final arbiter will still be in the realm of social media, so you be the judge.

But I’m too in love with beautiful Jen Aniston to over- analyze a simply creative and funny ad for a water brand I will probably never even drink. But did those four magic words get my attention, you bet it did.  Partly because of my Catholic upbringing and mainly because people still believe in wishing upon a star.  If  this headline had  also caught yours, now you know the real power of  the Social Superhighway.

For my final word on the subject. Mr. John Mayer, let me see you beat this one.

Peace.

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Data Is The New Scent: How The Internet Sees You

1 Feb

On the Internet, we leave a trail of scent faster than we can ever imagine: data. With ~ 600 million users today, activity on Facebook alone is staggering.

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

The vast amounts of data we create and transfer across the world’s networks in a day is more than we are able to count humanity.

We leave our data droppings–our Internet footprints–in social network and media sites, cloud services, and yes even when we use our location-aware mobile devices.

This tapestry of droppings is aggregated into information objects.  And information objects stitched together becomes content. Presented with the same information, people derive different meanings, their own meaning .  Here lies the crux: data turned into information isn’t valuable content for everyone.

For content to be useful and meaningful, it has to have context. Our context. A context for our community. A context for our society. A context about what we care about.

Who else would care?

Try and find out about your online scent. Here is how the Internet sees you.

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