Tag Archives: Communities

The Medium Has No Message

2 Mar

“The medium is the message”. I could never forget McLuhan and his famous last words from my undegrad days. He was archetypical of media and communication to us then. Although I must admit that I do not always understand what he’s saying, I had often thought that someday I might be able to quote him and sound interesting. Well, today’s the day.

My weekly trip to the mall has now been shaken by those disturbing signs that purport to promote some shops and products via social media. In as much as I am thrilled by the adoption of the new social life, I caution those who see it as a mere fad to look updated without actually providing relevant or interesting content lest it just hastens their downfall rather than redemption. Social Media requires a more than cursory understanding of your desired community. You have to engage and absorb, give in order to receive. Offer something more substantial than a simple link. Do you have something compelling for me to consider following you? Otherwise the “f” logo and the Tweety bird will just be like the Push/Pull sign on the store’s door that nobody seems to notice.

To paraphrase my friend and fellow Social Media explorer, Albert Borrero, Listen after you look, Listen before you speak.

Peace.

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Social Media [Must] Leave No One Behind

4 Feb

In my daily amassing, digesting, making sense, and finding practical everyday uses of  information and communication technologies, I stumbled upon a graph called “Technology Adoption Life Cycle”.

The graph merely shows how many of us acquire the habit of using a new tool. Any new tool is not all the time useful and there will always be groups of people who will entirely miss–as a choice–using it until the next wave of tools arrive.

But what if the tool is useful and pervasive? What if the tool fulfills us and helps us do things better and subsequently help us to help others?

The Web with Social Media is one such tool. Its use is as basic as everyday human interaction. But the dizzying array of platforms makes the decision-making paths to just start using the tool sound like preparing for a thesis. When a tool has a barrier to adoption, most would say, “Don’t bother!”

But what is communication?  Communicating is an intrinsic right. It is expression. It is as human as human we can be.

The Social Media [remember, the use of it as tool to communicate] has been phenomenally growing in importance and steadily breaking down barriers to communication, allowing people to connect, engage and share in a more informal way. Individuals can now leverage the power and popularity of social media to be their own [Me]dia.

For the “early majority”, “late majority”, and “laggards” (not flattering labels!) to adopt technologies, communication technologies especially, the only question to ask to find out why adoption is slow with the “other half”  is to know what could motivate or make such groups embrace use of social media as staple as food.

Gutenberg’s press, which started the literacy revolution, wasn’t picked up by the mass of citizens of the world during the renaissance centuries. It took still another hundred years that books were available even for those who cannot afford to have one.

What took hundreds of years to mature adoption of books and be pervasive was a mere decade and a half for the next stages of today’s revolution–information and communication.

It is not too late.

Why you should (and not) consider Social Media, in a next post. Stay tuned!


The Scent We Leave Behind

1 Feb

We always leave behind something with every interaction. In the days when face-to-face was the only way to go, we would give away inner thoughts and feelings with our body language, personality quirks with a stroke of the pen, and if we were to believe even our romantic intentions with something like a scent.

Going online may have limited some access to these “sense data”, but it’s not too far-off that we just simply overlay our learnings from let’s say Graphology to do predictive matchings, based on interest or temperament for social networks.  Communities of like-minded individuals through a mere signature? 1984 redux?

We are who we are. Online or offline. Peace.

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