Tag Archives: internet

Social Media is a Two-Way Street

16 Apr

#SocialMedia is a two-way street. Media should flow from both ends, otherwise it’s just #broadcasting or worse, #narcissism.10:30 AM Apr 13th via web”

Can’t help but to twitter this one recently. I just felt frustrated that not very many still seem to understand, that Social Media need at least “two to tango”. It is not like broadcast media or the polished TV ad  that most marketers have played to perfection these past 50 or so years. It is new media that need to be  accepted in their own terms, warts and all.

Although I support that social media also need not take on one specific template that precludes all others; I believe strongly that we will not be utilizing to its utmost the true power source of the platform, if we turn it merely into a loudspeaker. Or in some cases, even worse, if some are allowed to make it into their instrument of narcissistic behavior. With their having discovered a captive audience, they must not be permitted to freely  insinuate themselves ever so aggressively into our lives. Just see those endless self- aggrandizing tweet streams to realize this.

So when we think of that next post, please remember that social media begins only after the first hello.

( Good or bad, let me know your thoughts here -https://twitter.com/rvbello, among others. I cannot commit to always agree, but I promise that I will always listen– B. )

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Special Sauce #2: Share Your Passions

5 Feb

They tell us that the best way to keep the conversation running on Social Media, is to be… engaging. I’ve tried a variety of ways, including flaunting my erudition to telling corny jokes about my grandpa’s exploits. But the one that always seemed to work best however, is to plainly share my passions.

Its actually the easiest and the most fun. Just be yourself, and share something about your many, many passions I’m sure you have a lot unless you happen to live  alone in a rock, somewhere in the mid-Pacific. You would be truly surprised at the number of people who actually share your likes too. Whether its some new food discovery at a little restaurant or the extreme joys of tattoo art, someone out there loves them too. We all know this from past interactions, except that we find that Social Media indeed  has made the process light years faster, and more intuitively.

So go ahead post your love for 19th Century Trobriand Islands art  and be amazed to see how many of your friends do actually share the same passion for it. By the way, if you really love things Trobriand , kindly drop me a line at http://facebook.com/rvbello. Then perhaps, we can keep that conversation running. Peace.

Social Media [Must] Leave No One Behind

4 Feb

In my daily amassing, digesting, making sense, and finding practical everyday uses of  information and communication technologies, I stumbled upon a graph called “Technology Adoption Life Cycle”.

The graph merely shows how many of us acquire the habit of using a new tool. Any new tool is not all the time useful and there will always be groups of people who will entirely miss–as a choice–using it until the next wave of tools arrive.

But what if the tool is useful and pervasive? What if the tool fulfills us and helps us do things better and subsequently help us to help others?

The Web with Social Media is one such tool. Its use is as basic as everyday human interaction. But the dizzying array of platforms makes the decision-making paths to just start using the tool sound like preparing for a thesis. When a tool has a barrier to adoption, most would say, “Don’t bother!”

But what is communication?  Communicating is an intrinsic right. It is expression. It is as human as human we can be.

The Social Media [remember, the use of it as tool to communicate] has been phenomenally growing in importance and steadily breaking down barriers to communication, allowing people to connect, engage and share in a more informal way. Individuals can now leverage the power and popularity of social media to be their own [Me]dia.

For the “early majority”, “late majority”, and “laggards” (not flattering labels!) to adopt technologies, communication technologies especially, the only question to ask to find out why adoption is slow with the “other half”  is to know what could motivate or make such groups embrace use of social media as staple as food.

Gutenberg’s press, which started the literacy revolution, wasn’t picked up by the mass of citizens of the world during the renaissance centuries. It took still another hundred years that books were available even for those who cannot afford to have one.

What took hundreds of years to mature adoption of books and be pervasive was a mere decade and a half for the next stages of today’s revolution–information and communication.

It is not too late.

Why you should (and not) consider Social Media, in a next post. Stay tuned!


Data Is The New Scent: How The Internet Sees You

1 Feb

On the Internet, we leave a trail of scent faster than we can ever imagine: data. With ~ 600 million users today, activity on Facebook alone is staggering.

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

The vast amounts of data we create and transfer across the world’s networks in a day is more than we are able to count humanity.

We leave our data droppings–our Internet footprints–in social network and media sites, cloud services, and yes even when we use our location-aware mobile devices.

This tapestry of droppings is aggregated into information objects.  And information objects stitched together becomes content. Presented with the same information, people derive different meanings, their own meaning .  Here lies the crux: data turned into information isn’t valuable content for everyone.

For content to be useful and meaningful, it has to have context. Our context. A context for our community. A context for our society. A context about what we care about.

Who else would care?

Try and find out about your online scent. Here is how the Internet sees you.

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