Tag Archives: Marshal McLuhan

The Medium Has No Message

2 Mar

“The medium is the message”. I could never forget McLuhan and his famous last words from my undegrad days. He was archetypical of media and communication to us then. Although I must admit that I do not always understand what he’s saying, I had often thought that someday I might be able to quote him and sound interesting. Well, today’s the day.

My weekly trip to the mall has now been shaken by those disturbing signs that purport to promote some shops and products via social media. In as much as I am thrilled by the adoption of the new social life, I caution those who see it as a mere fad to look updated without actually providing relevant or interesting content lest it just hastens their downfall rather than redemption. Social Media requires a more than cursory understanding of your desired community. You have to engage and absorb, give in order to receive. Offer something more substantial than a simple link. Do you have something compelling for me to consider following you? Otherwise the “f” logo and the Tweety bird will just be like the Push/Pull sign on the store’s door that nobody seems to notice.

To paraphrase my friend and fellow Social Media explorer, Albert Borrero, Listen after you look, Listen before you speak.

Peace.

Eavesdropping on Social Media and Following Conversations

12 Feb

Angelo Reyes Twitter Tweets Travel - socialcollider.netThe trail of news around Angelo Reyes’ story on the Social Media between Feb 8 and Feb 12. People’s attention span to the topic is shown in red trail.

While the world’s attention has been on Egypt since weeks ago, in the Philippines the attention has been on Angelo Reyes for a few days.

Angelo Reyes was a long-serving government official. In the last decade he was chief of staff of the Armed Forces of the Philippines and subsequently held four cabinet posts. On 8 February 2011, he apparently committed suicide in a memorial park in front of his mother’s grave.

Whatever Angelo Reyes’ standing was in Philippine society was partly created by media. What brought him to where he was on 8 February, with a tombstone as witness, was probably driven by what he thought he was in the minds of people.

For a decade now, I have never read nor watched Philippine news. Not that our nation’s affairs do not matter but because I have grown tired of reading and hearing news as filtered by news networks. Almost indifferent, there’s no news that would promptly grab my attention. Those that matter to me–in a particular space, time, in a context that I hold dearly–are what I value and stand for, do, and dream about.

Angelo Reyes grabbed my attention at the break of the suicide story. But I didn’t rely much on any print and broadcast media to gather what I need to better understand the event–I also looked into what the crowd had been saying on the Social Media.

Without the obtrusions of media middlemen, we can form our own view of events or decide to go deeper into every facet of news. I sampled an online news source from Al Tech News and it yielded a phrase net visualization of circumstances around Angelo Reyes.

Phrase net of a news article about Angelo Reyes' death

The true spirit of the Social Media is not just transposing print and broadcast media into being social. Neither is it, as what is happening in Egypt and what has happened to Angelo Reyes, a rumor mill to form a cast of opinion or hasty judgment. Marshall McLuhan, a communication theorist, argued the idea that technology per se [in this case Social Media and the Internet at large] has no moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization.

Social Media starts with an individual and how one uses this tool to make a difference in one’s life and eventually in society. We have less need for middlemen now for we have the tools to directly interact with other people. We must use it well for good.

I have mixed emotions regarding Egypt’s state now as well as with the story of Angelo Reyes. And I am not thinking nor acting based on a public’s attention span that lasts that of a hummingbird’s. People power pushed these two events–the latter with the aid of the Social Media, the former with what is formed from it in people’s minds.

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